About Us
Dedicated to advancing
SMM in Asia Pacific
At Gathrˣ we profoundly believe in two things:
(1) A robust Strategic Meetings Management Program (SMMP) can have a fundamental impact on an organisation’s success far beyond savings and compliance, and
(2) That the APAC region is a burgeoning kaleidoscope of opportunity that is largely unrealised.
We think strategically and act practically. We’re direct, genuine and we genuinely love this work.
When we get our teeth into a project our passion bubbles up and our mission to deliver solutions and outcomes takes over.
It’s our goal to take the problems off your hands, identify opportunities and achieve results
A note from
Our Managing Director
In this digitising world, the value of genuine human connection is only growing, so much so, I’d argue meetings and events are becoming a kind of capital, an ever-increasing strategic asset. So, the importance for organisations to have a strategy, a plan, for the category is high.
And then there’s Asia Pacific — vibrant, complex, wildly diverse, and just a little bit quirky. Home to over 60% of the world’s population and rising. It’s an incredible region, and yet… for so many global organisations, it just seems so hard.
Adoption lags. Compliance falters. Local teams disengage. Sound familiar?
I started Gathrˣ because I deeply believe it doesn’t have to be that way. This region doesn’t need more theory — it needs traction. It needs help, and it needs results.
This region really can be exceptional. Gathrˣ exists to make that happen
What We
Believe in
We believe in possibility: There is very little that can’t be achieved with the right mix of ideation, strategic thinking, practical development and dedicated application.
We believe in being genuine: There is enough corporate noise out there. We value straightforward, honest conversations and focus on getting the job done well.
We believe in relationships: In APAC, progress is built on trust. Strong relationships are not a by-product; they are a critical driver of success.
We believe in practical thinking: Ideas are only valuable if they work. We focus on solutions that are realistic, implementable, and grounded in how organisations actually operate.
Our Purpose
Insight to light
by challenging traditional thinking and ways of operating and bringing new perspectives to the toughest problems in APAC.
Drive inspired impact
by looking beyond the next deadline to the next decade and by collaborating closely with our clients to enable and energise their organisations.
Conquer complexity
by discovering unique sources of competitive advantage and hidden truths in dynamic, complex systems.
Lead with integrity
by confronting the hard issues, staying true to our values, and stating our views candidly and directly.
Grow by growing others
enabling our clients, colleagues, and the broader community to build success and achieve their full potential.
Our Values
Relationships first
In APAC, trust is the true accelerator and we take the time to build it properly.
Think smart & make it work
Strategic minds and sleeves- rolled-up pragmatism - we don't just plan, we deliver.
Custom, always
Every region, every challenge, every client is unique. Our solutions reflect that.
Ideas with teeth
Creativity fuels us, but we champion the kind that drives real outcomes.
Real over perfect
We show up as humans first - honest, grounded, and relentlessly focused on what works.
Evolve or stall
SMM should never sit still. We stay curious, adaptive and always pushing forward.
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