Gathring APAC

Gaining insights into SMM Asia Pacific

A note from

I’ve dedicated my career to this region. Not because it’s easy, anyone who works in APAC knows it isn’t, but because I believe it is one of the most extraordinary and misunderstood parts of the world.

For too long, APAC has been treated as the difficult footnote to a global strategy. The region that’s always a little behind, a little harder, a little less. I’ve never seen it that way. Where others see problem and chaos, I see uniqueness and opportunity. And I believe there is so much to be achieved by getting it right here.

That belief is what drove me to develop Gathring APAC.
There are global studies in meetings and events, but they are almost all forecasts. Global trend predictions built on assumptions.
None of them are dedicated to Asia Pacific.
None of them go deeper into what is actually happening on the ground, what is actually needed, and what the future of this industry should look like across our region.

I think there is power in data. And I think it’s time APAC had its own

This research exists to shine a light on the real state of Strategic Meetings Management across Asia Pacific — from the people living it every day. Not theory. Not forecasts. The actual picture.
I hope you’ll be part of it..

Founder, Gathrˣ

  • 8-10 minutes to complete
  • All perspectives welcome

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